A new Cape collaboration: Premium Independent Wineries of South Africa

Posted on 20 February 2013 under PIWOSA News

By Sarah Ahmed, The Wine Detective

Three years ago, a dozen inter-generational family-owned Australian wineries pooled marketing resources under Australia’s First Families of Wine banner.

Speaking on behalf of AFFW’s members, Alister Purbrick explained their mission thus – from “a platform of credibility and excellence,” the group came together to quash the notion that “Australia only makes sunshine in a bottle and Australia and fine wine don’t go together…we want to bring perception and reality together.”  Having launched in Australia, UK and Canada with a programme of premium wine events, this year AFFW has set its sights on Hong Kong and China.

Adopting a similar approach, fifteen like-minded, independent producers (largely family-owned) have banded together and, as ‘Premium Independent Wineries of South Africa’ (PIWOSA), are seeking to raise the profile of premium South African wine.  PIWOSA’s programme of marketing activities kicks off in the UK and Scandinavia, with plans to roll it out into other markets including the USA, Canada, Hong Kong and China.

Watch this space for details of a series of PIWOSA’s UK-based events between June 3rd – 6th – I reckon they will be well worth attending given the distinguished and regionally diverse roll call of producers/winemakers involved:

Ataraxia Wines (Hemel-en-Aarde Ridge)

Beaumont Wines, (Bot River)

Cederberg Cellar, (Clanwilliam)

The Drift Farm, (Overberg Highlands)  – the only producer I’m not familiar with, but the farm is owned by the Jack family and Bruce Jack is winemaker – enough said!

Glenelly Estate, (Stellenbosch)

Jordan Wine Estate, (Stellenbosch)

Journeys End, (Schapenberg)

Ken Forrester Vineyards, (Stellenbosch)

Mulderbosch Vineyards, (Stellenbosch)

Mullineux Family Wines, (Swartland)

Newton Johnson Wines, (Upper Hemel-en-Aarde Valley)

Paul Cluver Wines, (Elgin)

Raats Family Wines, (Stellenbosch)

Shannon Vineyards, (Elgin)

The Winery of Good Hope, (Stellenbosch)